The most crucial Search Engine Optimization components of every YouTube Video are its title and description. The challenge is to carefully integrate keyword phrases that provide the solution to a viewers search query while stimulating an emotional trigger that entices them to watch. You can watch the video on my YouTube Channel.
VIDEO TRANSCRIPT:
How do YouTube and Google
know what your video is all about?
And if it’s relevant to anyone’s search? It starts with your video’s Title and Description.
From your main YouTube Menu,
select MY CHANNEL to get to your YouTube home page. Then, at the top, click VIDEO MANAGER. Find the video you want to add SEO to
and click on EDIT.
We’re going to start on the
INFO AND SETTINGS category and the BASIC INFO tab. Every word you type into the BASIC INFO tab contributes
heavily to your video’s ranking in a Google search.
The first field is where
your video title goes. Your title should encourage your viewer to watch your
video and include a relevant keyword phrase that people will search for.
It’s important to note that
your title will end up as the headline line of a Google search and it’s the first
thing users will read when deciding what to click on. With that in mind, keep your title under 70 characters, so
it doesn’t get truncated by search engines.
The second field is where
you enter your video’s description.
You should include a short summary of your video with a call to action, links
to your company website and a relevant blog post. Also, list your company’s address and phone number to help
your video rank for a local search by city and state.
Here are a few tips for
entering descriptions.
When listing web links, make
sure to include the full url. When
you do, users will be able to click on it and automatically visit your sites.
You can also include a
transcript of your video inside your description. Just know that YouTube only allows you a total of 5,000
characters in the description field.
Finally, make sure to avoid
what’s commonly called “keyword stuffing”. The sentences, words, and numbers in
your descriptions should flow naturally, and be relevant to your video. Don’t repeat your keywords too often
and don’t include irrelevant words or numbers in an attempt to manipulate your
video’s ranking. This can actually
backfire and hurt your video’s search ranking.
This is a good place to
stop, but there’s much more to come…. you can find the links to all of the
episodes in the series in the description of this video
If you want to learn more
about Precision Post and receive a free video marketing estimate, please visit
my website. To stay current on
YouTube Success tips please subscribe to my channel. Thanks for watching.
