Connect With Your Audience On Camera!

Before you step in front of the camera to produce a marketing video, you have an important decision to make about how to address your potential clients on camera.  The following is a transcript of "Connect With Your Audience On Camera!"  I recommend you watch the video on My YouTube Channel first to see the examples of my on-camera and off-camera comparisons.

VIDEO TRANSCRIPT:

Let's play a little game. I'm going to deliver the same sales message to you two different ways. First, I'm going to look off camera and then I'm going to look at the camera. And as I do, I want you to consider how each delivery style makes you feel. Here we go.

“At Precision Post our goal is to produce video marketing that lets business owners highlight what makes them unique.”

“At Precision Post our goal is to produce video marketing that highlights what makes your business unique.”

So what do you think? Even though I just delivered the same message, these two delivery styles should have impacted you in different ways. My off-camera delivery should have made it seem like I was just asked a question from a reporter, “Tom, What is Precision Post’s main goal?”

“At Precision Post our goal is to produce video marketing that lets business owners highlight what makes them unique.”

Looking off camera mimics the style of a reality show or news program. It seems unscripted and authentic, but it's a little impersonal.

My direct to camera delivery on the other hand, makes it seem like I'm talking to you.

“At Precision Post our goal is to produce video marketing that highlights what makes your business unique.”

There's no question about it. When I look into the camera, it's a hard sell pitch. It might seem scripted, but it feels more personal. Now, both of these delivery styles are valid, but you need to consider the emotional impact you want your message to have on your potential clients.

To learn more about Precision Post, please visit my website. To keep up with video marketing success tips, subscribe to my YouTube Channel. Thanks for watching.

How To Upload Video

This is part-1 in a series of tutorials designed to have you up and running on YouTube quickly.  New episodes upload the first week of every month.  You can Watch The Video on my YouTube Channel.

VIDEO TRANSCRIPT:
If you want to learn how to upload videos to YouTube with SEO that promotes your business?  This series of short videos will get you up and running in no time.

If you don’t have a YouTube Account already, you’ll need to create one first…you cannot upload video without having an account.

In the upper right corner of your channel click on the UPLOAD button.

Before you upload, consider who you want to be able see this video.  YouTube has several privacy settings.  Let’s just focus on two for now.

Select PUBLIC if you’re ready for the world to see your video as soon as it’s uploaded.

Or select PRIVATE if there’s any reason you don’t want viewers to see it just yet.  You can change these settings at any time…even after the video is uploaded.

To begin the uploading, hover over the big arrow icon until it becomes red, and then click on it.

This brings up a file finder, if you’re on the MAC like I am right now, or a file Window if you’re on a PC.

Then just locate and double click on your video file, to start the upload process.

YouTube will give you a progress bar and an estimate of how long the upload will take.  The longer the video, the longer the upload takes.

It’s important to note that you can begin inputting the SEO during the upload, but for this tutorial I’m going to let the upload finish.

Once your video is uploaded, click DONE.

Go to your main YouTube Menu and then click MY CHANNEL

Now you won’t see your video on the HOME tab, because we’ve kept it private.

You’ll need to click on the VIDEOS tab and then you can click on the video itself to watch it.

And that’s all there is to it!

You can find the links to all of the episodes in the series in the description of this video

In Part-2, you’ll begin to learn all about SEO techniques…starting with the use of Custom Thumbnail Images.  

To learn more about Precision Post and receive a free video marketing estimate, please visit my website.

To stay current on YouTube Success tips please subscribe to my channel.

Thanks for watching.