What Is Video Content Marketing?

The following is a transcript of "YouTube Success:  What Is Video Content Marketing?".  

In this episode, I discuss the essential guidelines for effective Video Content Marketing.  I also outline the typical path a potential customer takes; from searching for information on Google, to watching your video, and eventually visiting your website.

To watch the video on my YouTube Channel, please click here.

VIDEO TRANSCRIPT:

As consumers, we use the internet to research solutions to our problems.  Many times, those solutions come in the form of content marketing…without us even realizing it.  As a matter of fact, you’re watching a content marketing video right now.

Hi, I’m Tom Kartelias from Precision Post, the video production company that specializes in YouTube for Business.  In this episode of “YouTube Success” I’ll define, demonstrate, and present guidelines for effective “Video Content Marketing”.

Let’s start off with a basic definition.  Video Content Marketing is valuable and relevant information that you provide to attract potential customers to your business and make sales.

Let’s use one of my YouTube Success videos to illustrate how this marketing technique works.  Let’s say you’re a small business owner in New Jersey and you need a marketing video for your website, but you’re not sure you can afford it.

So you launch Google and type:  How much does a website marketing video cost in New Jersey?  The first thing you’ll notice is that Google presents you with blended results.  There’s a combination of paid advertisements, company websites, and even a Facebook page.  But, what stands out amongst the clutter are the YouTube video clips…so you click on the one that seems the most relevant to your question.  You’re taken to YouTube and my video automatically begins to play.

As you watch and learn about website video costs, you also get a feel for my experience level, professionalism, and personality.  It’s the next best thing to a sales meeting.  Hopefully, the video motivates you to learn more about my company.  So you visit my channel to watch additional YouTube Success Videos, see samples of my recent productions, or even subscribe…so you can receive on-going video marketing tips.  But my ultimate goal is for you to visit my website and request a meeting.  It’s that simple.

Video content marketing ideas are endless.  Salon owners can share the latest style and beauty tips.  Accountants can discuss the financial impact of liquidating a 401K prematurely.  And a blender manufacturer can create recipe videos for healthy smoothies.  To ensure the success of your video content marketing, you need to follow these simple guidelines:  Produce quality videos on a regular basis with relevant content that your potential customers are interested in watching.  Make sure the content is valuable to your viewer.  If you share your industry knowledge for free, clients will appreciate it and may reward you with their business.  Utilize all of YouTube’s Search Engine Optimization tools by including targeted video titles, descriptions, tags, custom thumbnail images, and of course annotations that link to your website.  And finally, be sure to promote your videos on all of your social media channels, like Facebook, so your followers can share them and help you grow your audience.

We all love to buy things…and need to purchase services.  However, in today’s digital marketplace we avoid advertisements and seek out information.  Video Content Marketing is the art of providing that information with the intent to make a sale.

To learn more about Precision Post and receive a free video production estimate, please visit my website.  To stay current on YouTube Success Marketing tips please subscribe to my channel.

Thanks for watching.

Precision Post is a New Jersey video production company that specializes in producing creative content for Websites and Social Media.  To learn more or receive a FREE Video Production Estimate please visit PrecisionPostMedia.com.

How Long Should a YouTube Video Be?

The following is a transcript of "YouTube Success:  Go Long or Keep It Brief?".  This episode discusses how to determine the appropriate length of a YouTube Video.  Surprisingly shorter isn't always better.

To watch the video on my YouTube Channel, please click here.

VIDEO TRANSCRIPT:

Let me ask you a question.  Before you clicked on this video, did you check to see how long it was?  Hi, I’m Tom Kartelias from Precision Post, the video production company that specializes in YouTube for Business.  Length is one of the primary factors that viewers consider before deciding to watch videos.

In this episode of “YouTube Success” I’ll tell you how to determine whether your video should Go Long or Keep It Brief.

When people search for information on the internet, they want it fast.  But that doesn’t mean short videos are always better.  Here’s when it makes sense to Go Long.  If potential customers are seeking detailed information on a complex topic, training on the latest software, or complete coverage of a special event they did not get to attend, a short video will not satisfy them.  In fact, a short video that doesn’t have enough information may actually waste their time…leaving them frustrated.  This can actually hurt your credibility.

On the other hand, some people appreciate a short summary of a complex topic. They just don’t have the time or the interest in watching a longer video, no matter how amazing it might be.  This is when you need to Keep It Brief.  For this audience you may decide to produce a short highlight video of a special event, or a series of short videos designed to let potential customers learn about your business…a little at a time.

In some cases, it’s actually beneficial to Go Long and Keep It Brief.  This is my personal favorite, because you get to target both types of viewer behavior.  You can post a short summary video that links to a longer detailed version…or a short highlight video that links to complete coverage of a long event?  These long and short versions of your videos work together to maximize your potential viewership.

In order to produce YouTube videos that satisfy a potential customer’s need for information, you must respect their time.  That builds trust, and trust usually leads to new business relationships.  For more information about Precision Post or to receive a free video production estimate, please visit my website.

Thanks for watching

TO LEARN MORE ABOUT PRECISION POST PLEASE VISIT:
PrecisionPostMedia.com

How Much Does A Website Video Cost?

The following is a transcript of "YouTube Success:  How Much Does A Website Video Cost?".  This video discusses the cost and key production elements of a small business website video that describes your business and highlights what makes you stand out from all of your competitors.

To watch the video on my YouTube Channel, please click here.

VIDEO TRANSCRIPT:

Very few of my colleagues are willing to do what I am about to do in this video…go public with my prices.  Hi, I’m Tom Kartelias from Precision Post, the video production company that specializes in YouTube for Business.

A short promotional video on your Website and YouTube Channel that describes your business and highlights what makes you stand out from all your competitors, is a must-have in today’s digital world.  In this episode of “YouTube Success” I’ll answer the question, “How Much Should a Website Video Cost?”

Let me start by describing what I feel are the bare minimum video production elements needed for small-business promos.  The first key element is an interview or direct-to-camera sales pitch from the owner.  It’s your passion, your financial risk, and your reputation that are on the line. In my experience, no one sells business better than the owner.  However, while you certainly know more about your business than I do, it’s vital that we work together to develop a content outline before shooting a single frame of video.

Now, if all we do is let you talk for 2-minutes on camera, without any change in shots, people will lose interest.  With that in mind, the second key element is B-Roll Video.  B-roll is any scene that appears on screen while you’re speaking.  We can show you demonstrating your product, meeting with a customer, and interacting with your staff.  B-roll is an opportunity for potential customers to see you in action at your place of business while keeping them engaged.

The third key element is music that triggers the right emotions.  Whether you’re a lawyer aggressively defending clients in a time of crisis, or a caring dentist who wants to make patients feel at ease, or a hard core physical trainer motivating people to get lean and mean, music evokes an emotional response that spoken words and images can’t achieve on their own.

The final key element is graphics.  You’ll need to place your web url and phone number at the bottom of the screen throughout the video.  You also need to end on a full-screen graphic that lists your complete contact information and call-to-action…such as learn more, buy now, or call for a free price quote.

So, now it’s time for me to make good on the promise I made at the beginning of this video.  I can produce the promo I just described for as low as $999.   As you review the production parameters on screen…keep this in mind, if we alter any of the parameters that I’ve outlined in this video, we could actually do it for less money…and we could certainly do it for much, much more.

To learn more about Precision Post and receive a free video production estimate, please visit my website.  To stay current on YouTube Success Marketing tips please subscribe to my channel.

Thanks for watching.

TO LEARN MORE ABOUT PRECISION POST PLEASE VISIT:
PrecisionPostMedia.com

YouTube Success: Go Long or Keep It Brief?

One of the first questions I get from clients regarding Social Media Video Production is, "How long should my video be?"  In my opinion, based on recent experience, there is no "golden rule of success" when it comes to video length.  Allow me to share two conflicting success stories.  Then I’ll give you my Top-5 Considerations for deciding when to Go Long or Keep it Brief.

EXAMPLE-1:  KEEP IT BRIEF

Earlier this month I produced a blooper video for New JerseyDivorce Attorney Edward R. Weinstein.  These bloopers were edited from out-takes of Mr. Weinstein’s most recent shoot regarding NJ Alimony After Divorce.  The length was 1min.10sec..  Check out the bloopers here if you need a good laugh.  If you’re getting divorced, it can’t hurt to hire a lawyer with a good-natured sense of humor to get you through it!  In the first 8-hours after posting the video on a “Test YouTube Channel”, the bloopers received 350 views…very impressive for a mid-size law firm.  Mr. Weinstein also shared the YouTube link on his personal Facebook page.  The post almost instantly received 78 Likes, and 71 Comments...respectable audience engagement.  Actually, the comments are just as funny as the video itself.  A quick look at the YouTube Analytics revealed that 98% of the viewers watched all the way to the end…an audience retention home run.  The video was short, it was entertaining, and served as ground-breaking personal branding for my client.  Believe me, most family lawyers are not as brave and social media savvy as Mr. Weinstein.

EXAMPLE-2:  GO LONG AND KEEP IT BRIEF

A few days ago, I edited a 28-minute chess match featuring World Chess Champion Magnus Carlsen.  In this video, recorded live at New York’s Lincoln Center, Magnus wears a blindfold and takes on three challengers simultaneously while playing against the clock. “Impossible” you say?  Maybe that’s what enticed 103,000 people to watch the video on Magnus’ Official YouTube Channel. This “never-before-attempted” chess match helped The Sohn Conference Foundation raise funds for pediatric cancer research and was produced by Terri Walters of Moonfish Creative.  I also wrote and edited a 3-minute promo video, which was release to online media via a Public Relations Agency.  You can watch the short promo on Time Magazine’s web site.  The promo’s call-to-action directs the viewers to the full chess match and The Sohn Conference Foundation’s website.  To date, the promo has garnered 72,000 views. In this example, both the long and short videos did very well.  However, the full version of the chess match outperformed the promo. It’s important to note that Magnus has more than 36,000 YouTube subscribers and 375,000 Facebook followers.  After all, he’s been dubbed “The Mozart of Chess”.  It’s safe to assume that true chess enthusiasts, and Magnus’ loyal fans, wanted to see the entire match…even though is was nearly 30-minutes long.

SO WHAT GIVES?

Clearly, there are a multitude of variables at play.  As I mentioned at the top of this blog, the “Go Long” and “Keep It Brief” approaches both work well under the right circumstances.  Every video, every client, and every target audience is different.  So before you shoot a single frame of video, take a deep breath and consider the following guidelines.  I’m confident they will assist you in determining the appropriate length of your video.

GO LONG OR KEEP IT BRIEF: TOP-5 CONSIDERATIONS

1-Are you targeting a niche audience willing to watch a longer video?

2-Are you targeting a general audience that appreciates a time-saving short video?

3-Does the topic of the video require a certain length to explain sufficiently?
4-Should the video be broken up into a series of short videos?

5-Should you produce a short promo that links to a longer video or detailed blog?

I invite your comments.

TO LEARN MORE ABOUT PRECISION POST PLEASE VISIT:
PrecisionPostMedia.com