How to Effectively Tag your Videos (YouTube SEO: Part-4)

Like most online marketing techniques, tagging your videos is both an art and a science. The strategies I use to promote businesses vary widely based on the type of business and content. You can learn the essentials in just 2-minutes with Part-4 of my YouTube SEO Tutorial.  You can watch the video on my YouTube Channel.  For convenience, the video transcript is below.

TRANSCRIPT:

Tags are key words and phrases that help YouTube and Google decide if your video is a good match for a user’s search.

Technically, entering tags is a very simple process, as you’re about to see, but what tags should you use to promote your business? I’ll give you some great tips to get you started.

To demonstrate tagging, I’m going to use one of my YouTube Success videos that explains Content Marketing.

Now, tags can be single words or multiple word phrases.  YouTube will give more weight to the tags you list first.

So, I recommend that your first tag be the same as your video title.  Mine is “What is video content marketing?” 

I press the enter key, and get my first official tag.

Next, I enter the abbreviation of the state where my business located and what industry I’m in. That would be “NJ Video Production”.

You can also use generic industry terms as long as they are relevant.  As an example, since my video discusses YouTube, and Facebook…I’ll enter “Social Media”.

Now, tags can also be single words and they can have general relevance to your video.  Here are some examples, I’ll use the words “grow, business, attract, clients”, and Inbound.

Now here’s an awesome tip.  I like to enter the name of my YouTube Channel and my website url which is PrecisionPostMedia.com.

Since no one else will want to have these tags in their videos, they will be unique, and at the same time, common to all of my videos.

After you watch one of my YouTube Success videos, YouTube may suggest that you watch some of my other videos next, since they all have these unique tags in common…pretty cool.

Let me give you a few important guidelines.  YouTube has a 500-character limit with regards to tags.  If the combined sum of the characters in all of your tags is over 500, you won’t be able to save your SEO.  You’ll have to delete some tags first.

As with all of your SEO, don’t mislead viewers by including tags that are NOT relevant to you video.  If you trick people into watching your video, because they thought it was about something else, they will stop watching almost immediately.  This will negatively effect your “watch times” and hurt your search rankings.

As always, if you want to learn more about Precision Post and receive a free video marketing estimate, please visit my website.

To stay current on YouTube Success tips please subscribe to my channel.

Thanks for watching.

Video Titles & Descriptions (YouTube SEO: Part-3)

The most crucial Search Engine Optimization components of every YouTube Video are its title and description.  The challenge is to carefully integrate keyword phrases that provide the solution to a viewers search query while stimulating an emotional trigger that entices them to watch. You can watch the video on my YouTube Channel.

VIDEO TRANSCRIPT:

How do YouTube and Google know what your video is all about?  And if it’s relevant to anyone’s search?  It starts with your video’s Title and Description.

From your main YouTube Menu, select MY CHANNEL to get to your YouTube home page.  Then, at the top, click VIDEO MANAGER.  Find the video you want to add SEO to and click on EDIT.

We’re going to start on the INFO AND SETTINGS category and the BASIC INFO tab.  Every word you type into the BASIC INFO tab contributes heavily to your video’s ranking in a Google search.

The first field is where your video title goes. Your title should encourage your viewer to watch your video and include a relevant keyword phrase that people will search for.

It’s important to note that your title will end up as the headline line of a Google search and it’s the first thing users will read when deciding what to click on.  With that in mind, keep your title under 70 characters, so it doesn’t get truncated by search engines.

The second field is where you enter your video’s description.  You should include a short summary of your video with a call to action, links to your company website and a relevant blog post.  Also, list your company’s address and phone number to help your video rank for a local search by city and state.

Here are a few tips for entering descriptions.

When listing web links, make sure to include the full url.  When you do, users will be able to click on it and automatically visit your sites.

You can also include a transcript of your video inside your description.  Just know that YouTube only allows you a total of 5,000 characters in the description field.

Finally, make sure to avoid what’s commonly called “keyword stuffing”. The sentences, words, and numbers in your descriptions should flow naturally, and be relevant to your video.  Don’t repeat your keywords too often and don’t include irrelevant words or numbers in an attempt to manipulate your video’s ranking.  This can actually backfire and hurt your video’s search ranking.

This is a good place to stop, but there’s much more to come…. you can find the links to all of the episodes in the series in the description of this video

If you want to learn more about Precision Post and receive a free video marketing estimate, please visit my website.  To stay current on YouTube Success tips please subscribe to my channel.  Thanks for watching.

Brand Your Videos With Custom Thumbnails!

The following is a transcript of "Brand Your Videos With Custom Thumbnails! (YouTube SEO:  Part-2)"  You can watch the video on my YouTube Channel.

TRANSCRIPT:

If you want to brand your videos and make them stand out from the rest of the search results on YouTube and Google, then you need to use Custom Thumbnails.

In Part-1, I showed you how to upload a video to YouTube.  Once the upload is completed, YouTube automatically suggests three possible thumbnail images it thinks will work best.

If you’re a casual YouTube user, you can just select the one you like and be done with it.  But if you’re promoting your business, you’ll want to design your own custom thumbnail image.

If you don’t see this CUSTOM THUMBNAIL box on your screen, then you need to complete the YouTube Verification process before you can upload custom thumbnails.

Once your channel is verified, just click on CUSTOM THUMBNAIL and choose the graphic you created to represent this particular video.

Now you can use any graphics creation software you like to create your thumbnail image, but let me give you some helpful guidelines.

YouTube recommends a resolution of at least 1280 pixels wide by 720 pixels high.

You can use a JPEG, PNG, GIF, or BMP file, as long as the file size is under 2MB.

When you design your custom thumbnail graphic; it’s vital that you keep a few things in mind.

Make the images and text as big as possible, so people on smart phones can still read them.

Leave the lower right corner free from any critical text or logos, since YouTube and Google will place a timer over your video.

The image and text headline you create should catch your viewer’s eye and entice them to watch.

Most importantly, your thumbnail image is a critical component of your video branding.  Use a similar graphic design for every one of your thumbnails. 

If one of your regular viewers searches for information on the internet, they will instantly recognize your branded custom thumbnail and hopefully choose to watch your video.

Your branded thumbnail image will also help viewers easily recognize your videos, once YouTube begins to suggest them.

Don’t stop now. You can find the links to all of the episodes in the series in the description of this video.

Tom Kartelias specializes in Video Marketing & SEO for Websites and Social Media. Precision Post is based in East Brunswick, New Jersey.

Connect With Your Audience On Camera!

Before you step in front of the camera to produce a marketing video, you have an important decision to make about how to address your potential clients on camera.  The following is a transcript of "Connect With Your Audience On Camera!"  I recommend you watch the video on My YouTube Channel first to see the examples of my on-camera and off-camera comparisons.

VIDEO TRANSCRIPT:

Let's play a little game. I'm going to deliver the same sales message to you two different ways. First, I'm going to look off camera and then I'm going to look at the camera. And as I do, I want you to consider how each delivery style makes you feel. Here we go.

“At Precision Post our goal is to produce video marketing that lets business owners highlight what makes them unique.”

“At Precision Post our goal is to produce video marketing that highlights what makes your business unique.”

So what do you think? Even though I just delivered the same message, these two delivery styles should have impacted you in different ways. My off-camera delivery should have made it seem like I was just asked a question from a reporter, “Tom, What is Precision Post’s main goal?”

“At Precision Post our goal is to produce video marketing that lets business owners highlight what makes them unique.”

Looking off camera mimics the style of a reality show or news program. It seems unscripted and authentic, but it's a little impersonal.

My direct to camera delivery on the other hand, makes it seem like I'm talking to you.

“At Precision Post our goal is to produce video marketing that highlights what makes your business unique.”

There's no question about it. When I look into the camera, it's a hard sell pitch. It might seem scripted, but it feels more personal. Now, both of these delivery styles are valid, but you need to consider the emotional impact you want your message to have on your potential clients.

To learn more about Precision Post, please visit my website. To keep up with video marketing success tips, subscribe to my YouTube Channel. Thanks for watching.

How To Upload Video

This is part-1 in a series of tutorials designed to have you up and running on YouTube quickly.  New episodes upload the first week of every month.  You can Watch The Video on my YouTube Channel.

VIDEO TRANSCRIPT:
If you want to learn how to upload videos to YouTube with SEO that promotes your business?  This series of short videos will get you up and running in no time.

If you don’t have a YouTube Account already, you’ll need to create one first…you cannot upload video without having an account.

In the upper right corner of your channel click on the UPLOAD button.

Before you upload, consider who you want to be able see this video.  YouTube has several privacy settings.  Let’s just focus on two for now.

Select PUBLIC if you’re ready for the world to see your video as soon as it’s uploaded.

Or select PRIVATE if there’s any reason you don’t want viewers to see it just yet.  You can change these settings at any time…even after the video is uploaded.

To begin the uploading, hover over the big arrow icon until it becomes red, and then click on it.

This brings up a file finder, if you’re on the MAC like I am right now, or a file Window if you’re on a PC.

Then just locate and double click on your video file, to start the upload process.

YouTube will give you a progress bar and an estimate of how long the upload will take.  The longer the video, the longer the upload takes.

It’s important to note that you can begin inputting the SEO during the upload, but for this tutorial I’m going to let the upload finish.

Once your video is uploaded, click DONE.

Go to your main YouTube Menu and then click MY CHANNEL

Now you won’t see your video on the HOME tab, because we’ve kept it private.

You’ll need to click on the VIDEOS tab and then you can click on the video itself to watch it.

And that’s all there is to it!

You can find the links to all of the episodes in the series in the description of this video

In Part-2, you’ll begin to learn all about SEO techniques…starting with the use of Custom Thumbnail Images.  

To learn more about Precision Post and receive a free video marketing estimate, please visit my website.

To stay current on YouTube Success tips please subscribe to my channel.

Thanks for watching.

Be Awesome On Camera! (Scripted vs. Unscripted Videos)

Do you get nervous on camera? Does it take too long to get your point across? Writing a script may be the answer.

The following is a transcript of "YouTube Success: Should You Write A Script?"  You can watch the video on my YouTube Channel.

Hi it's Tom Kartelias from Precision Post. I know the thought of writing a script for YouTube videos seems counterintuitive. Especially since YouTube videos, in general, are supposed to be people sharing their knowledge candidly and also showing off their true personality. However, writing a script has definite advantages and disadvantages. I've got my creative hat on and I'm going to give you my perspective right now.

As I've said before, the length of a YouTube video it is critical. If it’s too long people will look at it and decide not to even click on it. If you ad-lib without a script, what happens is you tend to ramble on when you're trying to make your points and that actually increases the length of your video. However, if you write a script you get to craft every single word. It's the best way to present great content in a short amount of time.

Some people getting very nervous when they're staring into a lens. I mean let's face it, none of us are professional actors. So writing a script can take the pressure off on shoot day. You know exactly what you want to say and how you want to say it.

Now, many of you are aware of something called a teleprompter. A teleprompter lets you stare into the lens and read your script word for word. This is exactly what TV journalists use when they read the 6 o'clock news. However, there are a  couple of problems with using a teleprompter. If you've never done it before, it can tend to look and sound a little fake. Another thing about a teleprompter is that it adds to your budget. You're going to need extra equipment and an extra person to operate it.

For my clients who like to write a script, what I like to do is identify maybe two or three segments where I know that they need to be on camera. These are usually two or three sentence segments. I'll have them memorize it before they get to set. The rest of the script they can read directly off of the paper. That's usually about 80% of the script. Since they are reading it and they are off camera, what I do is I show full-screen b-roll, graphics, and stock photography. This way when people watch the video it's broken up. They’re not always looking at you staring into the camera. They have something else to look at and it makes the video more varied.

The major downside to writing a script is that you have to write a script, and this takes time. Now, you can hire someone to write the script for you or help you write it. However you are still going to have to take the time to read that script and revise it. Now, I'm not against writing a script, especially since I love to write scripts and I also get paid to write scripts. But deciding if you need a script should be based on three things. Number one, the audience you are trying to reach. Number two, the type of content you're producing. And number three, your comfort level on camera.

To learn more about Precision Post please visit my website. To keep up with video marketing success tips, subscribe to my YouTube Channel. Thanks for watching.

Video on Facebook & YouTube: Learn & Adapt

Remember the days when you could promote your YouTube Channel by posting a link to your video on Facebook?  I can still see the beautiful thumbnail images on my timeline and my YouTube view count steadily rising…well wake up…game over!  That’s not how Facebook wants us to play anymore. You can still post a link, but it won’t perform the way it used to.  My advice is to learn and adapt as quickly as possible.  Hopefully this blog will help you.

Yesterday I uploaded a 30-second promo for a series of YouTube SEO Tutorials I’m currently producing.  You can watch the promo here on my business Facebook page.  A screen shot of the post is below.

My Facebook Video Post has been live for 12-hours and I have listed my insights below…both good and not so good.  This was a free post, not a paid Ad or Boost.  I’ve also given my current strategy for using video on Facebook to promote your business.

INSIGHTS - GOOD:

-If you want, Facebook will let you add an interactive "Call to Action" button that either appears in the top right corner as your video plays and/or at the end of the video.  I chose a "Watch More" button to send people to my YouTube Channel, but you can send them to any web url…like your website obviously.  This button works on both desktop and mobile.

-Facebook does not list the duration of your video until users click on it and start to watch.  This is an advantage over YouTube where people may decide not to watch purely based on your video's length.  However, you've got to make those first 15-seconds interesting…especially to take advantage of the autoplay feature.  If your video is super short, consider listing its duration on your post as I did.

-Facebook has an autoplay feature that plays the video without sound as you scroll through your news feed.  This definitely catches your eye more than the static Thumbnail Image we all use on YouTube.

-Facebook builds a library of your videos.  Look at the left bar when you're on your desktop timeline view.  Underneath "Photos" you'll see "Videos".  It's a bit disorganized, but at least it’s there for prospective clients to review.

-A non-paid upload of a video appears on your FB Timeline...as opposed to a paid AD which does not.  Clients who check out your business page in the future can always scroll though your posts and watch it.

-It’s easy to see how your post is doing since on your page the likes, views, and shares are clearly listed.  With a paid Ad you need to use Facebook analytics, but the analytics are available for your free video upload as well.

INSIGHTS – NOT SO GOOD:

-This video resides on the Facebook servers.  If you’re looking to build an audience for your YouTube Channel, promoting individual videos on Facebook is not as effective as it used to be. Views of a video directly uploaded to Facebook have no bearing on your YouTube View Count.

-You can turn Facebook’s autoplay feature off.  I have my smart phone set to autoplay only when I’m connected to WiFi.  If autoplay is off, the user will either see the first frame of your video, one of the 10 Thumbnails images that Facebook suggests (not a great selection), or a custom thumbnail you can design.

-Watch out for Facebook’s very frustrating 20% graphic rule if you decide to pay to boost your post.  If the text graphics on your thumbnail image occupy more than 20% of the screen, Facebook will reject your paid boost.  Here’s a link to the Facebook Help Page that let’s you test your thumbnail before you upload and boost.  Since a lot of people watch video on mobile, Facebook's 20% graphic restriction is not ideal.  This only applies to your thumbnail, not the video itself.

-How Facebook counts video views is a bit vague. Does autoplay count as a view or is it simply an impression. How long does a video need to be played to count as a view, 3-seconds, 10-seconds? I have not been able to find a definitive answer on Facebook’s Help Center, however their video analytics will give you the average time viewers watched your video…and much more.

MY STRATEGY:

I suggest uploading your videos directly to Facebook to “max out” your organic reach first and use it as a test to see if the video performs well.  After a few days, you can either boost the post or create an official Video Views Ad.  Sadly, the days of posting your YouTube link are mostly behind us.  Facebook severely scales down and crops your YouTube Thumbnail image, and let’s face it…that’s sloppy video marketing for any business.  Coincidence?  I think not.

Thank you for your time.

Precision Post specializes in creating video for websites and social media.  Please visit our YouTube Channel to learn more about video marketing and see samples of our work. You can also visit PrecisionPostMedia.com to receive a free production or training estimate.

DIY vs. Pro Video: Part-3 - Quality

Part-3 in this series of posts concludes our discussion on how to effectively implement video marketing. Today we discuss the quality of DIY Video vs. Pro Video. I’ll bet you couldn’t wait for me to go here! I also list three common formulas for determining which balance of Time, Budget, and Quality will work best for your marketing videos.

FACTOR-3: QUALITY

We’ve all heard that “Content Is King” a million times and of course it’s true. However, this is not your blog. Video content is more than mere words. Creative, or at least competent videography, lighting, sound, and editing are all major contributors to your content. Remember, these videos represent you in front of potential and existing clients...so ask yourself the following questions.

-When you meet with clients in person, do you make sure you look your best?

-During your meeting, do you speak so low they can barely hear you or do you project confidently?

-Do you stutter and ramble on or is your presentation smooth and organized?

-Are you boring or do you show your enthusiasm for your product or service?

-Does how you personally look and sound during a sales meeting affect your success? You bet it does!

That being said, “Broadcast Television Quality” is way beyond what most small businesses need to aspire to. At the same time, don’t be fooled by studying the “YouTubers” of the world. Most businesses can’t get away with that level of DIY production quality. Take the time to research your competitor’s videos. You’ll need to be at their level or beyond it.

When you produce video, as this series of posts suggests, you will essentially have to balance time, budget, and quality on a per project basis. Unfortunately, you will need to prioritize two of those factors…since achieving the best of all three is fruitless. To assist you, I've listed the three basic formulas all professional video producers are bound by. These are the “laws of physics” for video production.

*VIDEO PRODUCTION FORMULAS:

1: Fast + Low Budget = Lower Quality.  If you want it produced quickly and inexpensively, there’s no way to provide superior production quality at the same time. You’ll have to limit your creative and push a small crew to work fast with lesser quality gear.

2: Fast + High Quality = High Budget.  You want it fast and beautiful? You’ll need to hire a team of specialists that can collaborate and multi-task to meet your tight deadline.

3: High Quality + High Budget = More Time.  Let’s say you want high quality and you’re willing to pay for it.  I’m talking about National Commercial Advertising or Broadcast TV Series quality. I can tell you from experience that those productions don’t happen in a hurry. It’s safe to say that true “Artists” who are capable of delivering exceptional quality can't rush through anything. Sorry, you can’t have it produced quickly in this case.

This concludes my series on how to effectively implement video marketing. At this point, you may find it useful to re-read “Part-1: Time” and “Part-2: Budget”. I wish you much success in all of your marketing efforts!

Thank you for your time.

Precision Post specializes in creating video for websites and social media. Please visit our YouTube Channel to learn more about video marketing and see samples of our work. You can also visit PrecisionPostMedia.com to receive a free production or training estimate.

DIY vs. Pro Video: Part-2 - Budget

Part-2 in this series continues to explore how to effectively implement video marketing. Today we deal with the budgets of DIY Video vs. Pro Video and I do not shy away from calling out prices.

 FACTOR-2: BUDGET

Hiring a pro has its merits, but can come with a heavy price tag. Most traditional production companies will charge you a minimum of $2,500 just to shoot for one 10-hour day at your location and an additional $3,500 to edit the average 3-minute video.  Further, those prices don't include scripting or content development. You’ll get a team of specialists working on your project: a director, videographer, audio engineer, make-up artist, and editor who will do a great job…maybe too good, more on that later. Unfortunately, this budget is out of reach for most small businesses. A better approach may be to connect with a talented freelancer who has proven experience doing everything themselves. These talented video professionals are used to making anywhere from $400 to $750 per day. If you hire them directly, that’s a huge savings over a traditional production company, but be warned…don’t just hire any videographer/editor. You’ll need someone who is a marketer, writer, videographer, and editor all in one…not easy to find, but not impossible. Nearly everyone has samples of their work online, so just hop on YouTube and LinkedIn and starting researching production companies or freelancers in your area.

Sorry to let you down, but the DIY approach is not free. It does require an investment in equipment. If you already own a fast computer and a consumer-level HD video camera or cell phone, you still need to purchase a tripod, microphone, some lights, and editing software. Let’s be conservative and say you’ll need to spend $1,000 to complete your set-up. If you’re starting from scratch, you may need to spend an additional $3,500 for a computer and a reasonably priced camera.  The upside is that if all you need are videos of you talking directly to the camera with a few simple graphics, your $4,500 equipment investment will pay itself off very quickly. Of course, your $4,500 may be better spent on a professional to produce a dynamic marketing video for your website, create a customized/branded YouTube Channel, and produce a handful of content marketing videos with scripting and SEO services included. Keep in mind, you don’t have to spend $4,500 on a pro all at once. You could start with your website video and then upload content marketing videos monthly to spread out the expense. Tough call.

Tomorrow I’ll post “Part-3: Quality” and give you a whole new way of thinking about the ever popular “Content Is King” assumption. Don’t miss it!  Thank you for your time.

Precision Post specializes in creating video for websites and social media. Please visit our YouTube Channel to learn more about video marketing and see samples of our work. You can also visit PrecisionPostMedia.com to receive a free production or training estimate.

DIY vs. Pro Video: Part-1 - Time

By now, there’s no need to write a blog about the benefits of video marketing and how much is uploaded to the internet every single day.  The real question is how will you implement video into your marketing campaign?  Will you produce a “do it yourself” Vlog, hire a professional…or a little of both?  The main considerations are: Time, Budget, and Quality. This is a series of three short posts that will be uploaded daily. Part-1 discusses “Time”, Part-2 will consider "Budget", and Part-3 will talk about "Quality".

FACTOR-1:  TIME

If you’re already an owner, manager, or employee of an established business, time is something you have very little of.  If you think writing a blog is time-consuming, try setting up a camera, lights, and a microphone…then writing content, speaking into the camera, editing the video, creating graphics, and adding music.  Of course, it’s not online yet, so all you have to do now is upload the video and handle all the SEO.  If you feeling discouraged at this point, then the DIY approach is not for you.  A professional producer will maximize your time by assisting you with content and taking care of all of the technical details.

If you’re just starting your company or you’re a consultant, you may have pockets of time when business is slow. You could use that time to produce videos on your own.  For you, the DIY approach could be very effective, but let’s not forget that you’ll have to spend time learning Video Production & SEO techniques.  Most of the information is out there on YouTube for free.  You just have to take the time to watch, learn, and practice.  In the beginning, your best bet may be to hire a professional who is willing to teach you on a consultation basis.  They can advise you on equipment purchases and provide in-person or online training at your pace.  This will shrink your learning curve and get you up and running in no time.  Once you're up to speed, you can crank out as many videos as you have time for.

Tomorrow we consider Factor-2:  Budget.  Thank you for your time…pun intended!

Precision Post specializes in creating video for websites and social media.  Please visit our YouTube Channel to learn more about video marketing and see samples of our work. You can also visit PrecisionPostMedia.com to receive a free production or training estimate.  

YouTube Trailers for Business!

NARRATOR (with dramatic movie trailer voice):  “In a world where consumers with smart phones make buying decisions at will, one small but passionate company seeks to make an advertising impression online, convert leads into sales, and earn customer loyalty…forever!”

Okay enough fun.  Wouldn’t it be awesome to watch the movie trailer of your business?  Well that’s exactly what a YouTube Trailer is. The trailer plays for new visitors to your channel and inspires them to subscribe.  In my experience with Direct Response Television, most TV viewers need to see a commercial 3 to 4 times before they respond to the call-to-action. Translating that knowledge to YouTube means online viewers need to subscribe, so that they return and eventually respond to your CTA.  This makes a trailer a vital component of any YouTube Channel.

Below I’ve listed some great examples of YouTube Trailers, as well as my own new trailer…in the number-1 slot of course.  If you’re already a subscriber of mine, click here to see my trailer….hang out for the ending bloopers!  I’ve also included my Top-5 Tips for creating effective trailers.

SAMPLE YOUTUBE TRAILERS:

If you subscribe to these channels, log out of your Google Account first

Tom Kartelias, Precision Post (Video Production Company) YouTube Link

Derek Halpern, Social Triggers (Online Business Entrepreneur) YouTube Link

Good Mythical Morning (YouTube, Comedy Sketches) YouTube Link

Jimmy Kimmel Live (Broadcast TV Talk Show) YouTube Link

TOP-5 TIPS FOR EFFECTIVE TRAILERS:

1:  Keep your trailer short and entertaining (90-seconds or less).

2:  Let people know what makes you, your business, and your channel unique.

3:  Let people know what type of videos you will upload. (Tutorials, Music Videos, Movie Reviews, Comedy Sketches, etc.)

4:  If you’re creating a series of regular videos, list the days you upload.

5:  Ask visitors to subscribe and make it easy for them to do so by providing a subscribe button.

Good luck!

Precision Post specializes in creating video for websites and social media.  Please visit our YouTube Channel to learn more about video marketing and see samples of our work. You can also visit PrecisionPostMedia.com to receive a free production or training estimate.

What Is Video Content Marketing?

The following is a transcript of "YouTube Success:  What Is Video Content Marketing?".  

In this episode, I discuss the essential guidelines for effective Video Content Marketing.  I also outline the typical path a potential customer takes; from searching for information on Google, to watching your video, and eventually visiting your website.

To watch the video on my YouTube Channel, please click here.

VIDEO TRANSCRIPT:

As consumers, we use the internet to research solutions to our problems.  Many times, those solutions come in the form of content marketing…without us even realizing it.  As a matter of fact, you’re watching a content marketing video right now.

Hi, I’m Tom Kartelias from Precision Post, the video production company that specializes in YouTube for Business.  In this episode of “YouTube Success” I’ll define, demonstrate, and present guidelines for effective “Video Content Marketing”.

Let’s start off with a basic definition.  Video Content Marketing is valuable and relevant information that you provide to attract potential customers to your business and make sales.

Let’s use one of my YouTube Success videos to illustrate how this marketing technique works.  Let’s say you’re a small business owner in New Jersey and you need a marketing video for your website, but you’re not sure you can afford it.

So you launch Google and type:  How much does a website marketing video cost in New Jersey?  The first thing you’ll notice is that Google presents you with blended results.  There’s a combination of paid advertisements, company websites, and even a Facebook page.  But, what stands out amongst the clutter are the YouTube video clips…so you click on the one that seems the most relevant to your question.  You’re taken to YouTube and my video automatically begins to play.

As you watch and learn about website video costs, you also get a feel for my experience level, professionalism, and personality.  It’s the next best thing to a sales meeting.  Hopefully, the video motivates you to learn more about my company.  So you visit my channel to watch additional YouTube Success Videos, see samples of my recent productions, or even subscribe…so you can receive on-going video marketing tips.  But my ultimate goal is for you to visit my website and request a meeting.  It’s that simple.

Video content marketing ideas are endless.  Salon owners can share the latest style and beauty tips.  Accountants can discuss the financial impact of liquidating a 401K prematurely.  And a blender manufacturer can create recipe videos for healthy smoothies.  To ensure the success of your video content marketing, you need to follow these simple guidelines:  Produce quality videos on a regular basis with relevant content that your potential customers are interested in watching.  Make sure the content is valuable to your viewer.  If you share your industry knowledge for free, clients will appreciate it and may reward you with their business.  Utilize all of YouTube’s Search Engine Optimization tools by including targeted video titles, descriptions, tags, custom thumbnail images, and of course annotations that link to your website.  And finally, be sure to promote your videos on all of your social media channels, like Facebook, so your followers can share them and help you grow your audience.

We all love to buy things…and need to purchase services.  However, in today’s digital marketplace we avoid advertisements and seek out information.  Video Content Marketing is the art of providing that information with the intent to make a sale.

To learn more about Precision Post and receive a free video production estimate, please visit my website.  To stay current on YouTube Success Marketing tips please subscribe to my channel.

Thanks for watching.

Precision Post is a New Jersey video production company that specializes in producing creative content for Websites and Social Media.  To learn more or receive a FREE Video Production Estimate please visit PrecisionPostMedia.com.