Before you step in front of the camera to produce a marketing video, you have an important decision to make about how to address your potential clients on camera. The following is a transcript of "Connect With Your Audience On Camera!" I recommend you watch the video on My YouTube Channel first to see the examples of my on-camera and off-camera comparisons.
VIDEO TRANSCRIPT:
Let's play a little game. I'm going to deliver
the same sales message to you two different ways. First, I'm going to look off
camera and then I'm going to look at the camera. And as I do, I want you to
consider how each delivery style makes you feel. Here we go.
“At Precision Post our goal is to produce video marketing that lets business owners highlight what makes them unique.”
“At Precision Post our goal is to produce video marketing that lets business owners highlight what makes them unique.”
“At Precision Post our goal is to produce video
marketing that highlights what makes your business unique.”
So what do you think? Even though I just delivered the same message, these two delivery styles should have impacted you in different ways. My off-camera delivery should have made it seem like I was just asked a question from a reporter, “Tom, What is Precision Post’s main goal?”
So what do you think? Even though I just delivered the same message, these two delivery styles should have impacted you in different ways. My off-camera delivery should have made it seem like I was just asked a question from a reporter, “Tom, What is Precision Post’s main goal?”
“At Precision Post our goal is to produce video
marketing that lets business owners highlight what makes them unique.”
Looking off camera mimics the style of a reality show or news program. It seems unscripted and authentic, but it's a little impersonal.
My direct to camera delivery on the other hand, makes it seem like I'm talking to you.
Looking off camera mimics the style of a reality show or news program. It seems unscripted and authentic, but it's a little impersonal.
My direct to camera delivery on the other hand, makes it seem like I'm talking to you.
“At Precision Post our goal is to produce video
marketing that highlights what makes your business unique.”
There's no question about it. When I look into the camera, it's a hard sell pitch. It might seem scripted, but it feels more personal. Now, both of these delivery styles are valid, but you need to consider the emotional impact you want your message to have on your potential clients.
To learn more about Precision Post, please visit my website. To keep up with video marketing success tips, subscribe to my YouTube Channel. Thanks for watching.
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