How to Effectively Tag your Videos (YouTube SEO: Part-4)

Like most online marketing techniques, tagging your videos is both an art and a science. The strategies I use to promote businesses vary widely based on the type of business and content. You can learn the essentials in just 2-minutes with Part-4 of my YouTube SEO Tutorial.  You can watch the video on my YouTube Channel.  For convenience, the video transcript is below.

TRANSCRIPT:

Tags are key words and phrases that help YouTube and Google decide if your video is a good match for a user’s search.

Technically, entering tags is a very simple process, as you’re about to see, but what tags should you use to promote your business? I’ll give you some great tips to get you started.

To demonstrate tagging, I’m going to use one of my YouTube Success videos that explains Content Marketing.

Now, tags can be single words or multiple word phrases.  YouTube will give more weight to the tags you list first.

So, I recommend that your first tag be the same as your video title.  Mine is “What is video content marketing?” 

I press the enter key, and get my first official tag.

Next, I enter the abbreviation of the state where my business located and what industry I’m in. That would be “NJ Video Production”.

You can also use generic industry terms as long as they are relevant.  As an example, since my video discusses YouTube, and Facebook…I’ll enter “Social Media”.

Now, tags can also be single words and they can have general relevance to your video.  Here are some examples, I’ll use the words “grow, business, attract, clients”, and Inbound.

Now here’s an awesome tip.  I like to enter the name of my YouTube Channel and my website url which is PrecisionPostMedia.com.

Since no one else will want to have these tags in their videos, they will be unique, and at the same time, common to all of my videos.

After you watch one of my YouTube Success videos, YouTube may suggest that you watch some of my other videos next, since they all have these unique tags in common…pretty cool.

Let me give you a few important guidelines.  YouTube has a 500-character limit with regards to tags.  If the combined sum of the characters in all of your tags is over 500, you won’t be able to save your SEO.  You’ll have to delete some tags first.

As with all of your SEO, don’t mislead viewers by including tags that are NOT relevant to you video.  If you trick people into watching your video, because they thought it was about something else, they will stop watching almost immediately.  This will negatively effect your “watch times” and hurt your search rankings.

As always, if you want to learn more about Precision Post and receive a free video marketing estimate, please visit my website.

To stay current on YouTube Success tips please subscribe to my channel.

Thanks for watching.