What Is Video Content Marketing?

The following is a transcript of "YouTube Success:  What Is Video Content Marketing?".  

In this episode, I discuss the essential guidelines for effective Video Content Marketing.  I also outline the typical path a potential customer takes; from searching for information on Google, to watching your video, and eventually visiting your website.

To watch the video on my YouTube Channel, please click here.

VIDEO TRANSCRIPT:

As consumers, we use the internet to research solutions to our problems.  Many times, those solutions come in the form of content marketing…without us even realizing it.  As a matter of fact, you’re watching a content marketing video right now.

Hi, I’m Tom Kartelias from Precision Post, the video production company that specializes in YouTube for Business.  In this episode of “YouTube Success” I’ll define, demonstrate, and present guidelines for effective “Video Content Marketing”.

Let’s start off with a basic definition.  Video Content Marketing is valuable and relevant information that you provide to attract potential customers to your business and make sales.

Let’s use one of my YouTube Success videos to illustrate how this marketing technique works.  Let’s say you’re a small business owner in New Jersey and you need a marketing video for your website, but you’re not sure you can afford it.

So you launch Google and type:  How much does a website marketing video cost in New Jersey?  The first thing you’ll notice is that Google presents you with blended results.  There’s a combination of paid advertisements, company websites, and even a Facebook page.  But, what stands out amongst the clutter are the YouTube video clips…so you click on the one that seems the most relevant to your question.  You’re taken to YouTube and my video automatically begins to play.

As you watch and learn about website video costs, you also get a feel for my experience level, professionalism, and personality.  It’s the next best thing to a sales meeting.  Hopefully, the video motivates you to learn more about my company.  So you visit my channel to watch additional YouTube Success Videos, see samples of my recent productions, or even subscribe…so you can receive on-going video marketing tips.  But my ultimate goal is for you to visit my website and request a meeting.  It’s that simple.

Video content marketing ideas are endless.  Salon owners can share the latest style and beauty tips.  Accountants can discuss the financial impact of liquidating a 401K prematurely.  And a blender manufacturer can create recipe videos for healthy smoothies.  To ensure the success of your video content marketing, you need to follow these simple guidelines:  Produce quality videos on a regular basis with relevant content that your potential customers are interested in watching.  Make sure the content is valuable to your viewer.  If you share your industry knowledge for free, clients will appreciate it and may reward you with their business.  Utilize all of YouTube’s Search Engine Optimization tools by including targeted video titles, descriptions, tags, custom thumbnail images, and of course annotations that link to your website.  And finally, be sure to promote your videos on all of your social media channels, like Facebook, so your followers can share them and help you grow your audience.

We all love to buy things…and need to purchase services.  However, in today’s digital marketplace we avoid advertisements and seek out information.  Video Content Marketing is the art of providing that information with the intent to make a sale.

To learn more about Precision Post and receive a free video production estimate, please visit my website.  To stay current on YouTube Success Marketing tips please subscribe to my channel.

Thanks for watching.

Precision Post is a New Jersey video production company that specializes in producing creative content for Websites and Social Media.  To learn more or receive a FREE Video Production Estimate please visit PrecisionPostMedia.com.