The following is a transcript of "YouTube Success: Go Long or Keep It Brief?". This episode discusses how to determine the appropriate length of a YouTube Video. Surprisingly shorter isn't always better.
To watch the video on my YouTube Channel, please click here.
VIDEO TRANSCRIPT:
Let me ask you a
question. Before you clicked on
this video, did you check to see how long it was? Hi, I’m Tom Kartelias from Precision Post, the video
production company that specializes in YouTube for Business. Length is one of the primary factors
that viewers consider before deciding to watch videos.
In this episode of “YouTube Success” I’ll tell you how to determine whether your video should Go Long or Keep It
Brief.
When people search for information on the internet, they want it fast. But that doesn’t mean short videos are always better. Here’s when it makes sense to Go Long. If potential customers are seeking detailed information on a complex topic, training on the latest software, or complete coverage of a special event they did not get to attend, a short video will not satisfy them. In fact, a short video that doesn’t have enough information may actually waste their time…leaving them frustrated. This can actually hurt your credibility.
When people search for information on the internet, they want it fast. But that doesn’t mean short videos are always better. Here’s when it makes sense to Go Long. If potential customers are seeking detailed information on a complex topic, training on the latest software, or complete coverage of a special event they did not get to attend, a short video will not satisfy them. In fact, a short video that doesn’t have enough information may actually waste their time…leaving them frustrated. This can actually hurt your credibility.
On the other hand, some people appreciate a short summary of
a complex topic. They just don’t have the time or the interest in watching a
longer video, no matter how amazing it might be. This is when you need to Keep It Brief. For this audience you may decide to
produce a short highlight video of a special event, or a series of short videos
designed to let potential customers learn about your business…a little at a
time.
In some cases, it’s actually
beneficial to Go Long and Keep It Brief.
This is my personal favorite, because you get to target both types of
viewer behavior. You can post a
short summary video that links to a longer detailed version…or a short
highlight video that links to complete coverage of a long event? These long and short versions of your
videos work together to maximize your potential viewership.
In order to produce YouTube videos that
satisfy a potential customer’s need for information, you must respect their
time. That builds trust, and trust
usually leads to new business relationships. For more information about Precision Post or to receive a
free video production estimate, please visit my website.
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