DIY vs. Pro Video: Part-1 - Time

By now, there’s no need to write a blog about the benefits of video marketing and how much is uploaded to the internet every single day.  The real question is how will you implement video into your marketing campaign?  Will you produce a “do it yourself” Vlog, hire a professional…or a little of both?  The main considerations are: Time, Budget, and Quality. This is a series of three short posts that will be uploaded daily. Part-1 discusses “Time”, Part-2 will consider "Budget", and Part-3 will talk about "Quality".

FACTOR-1:  TIME

If you’re already an owner, manager, or employee of an established business, time is something you have very little of.  If you think writing a blog is time-consuming, try setting up a camera, lights, and a microphone…then writing content, speaking into the camera, editing the video, creating graphics, and adding music.  Of course, it’s not online yet, so all you have to do now is upload the video and handle all the SEO.  If you feeling discouraged at this point, then the DIY approach is not for you.  A professional producer will maximize your time by assisting you with content and taking care of all of the technical details.

If you’re just starting your company or you’re a consultant, you may have pockets of time when business is slow. You could use that time to produce videos on your own.  For you, the DIY approach could be very effective, but let’s not forget that you’ll have to spend time learning Video Production & SEO techniques.  Most of the information is out there on YouTube for free.  You just have to take the time to watch, learn, and practice.  In the beginning, your best bet may be to hire a professional who is willing to teach you on a consultation basis.  They can advise you on equipment purchases and provide in-person or online training at your pace.  This will shrink your learning curve and get you up and running in no time.  Once you're up to speed, you can crank out as many videos as you have time for.

Tomorrow we consider Factor-2:  Budget.  Thank you for your time…pun intended!

Precision Post specializes in creating video for websites and social media.  Please visit our YouTube Channel to learn more about video marketing and see samples of our work. You can also visit PrecisionPostMedia.com to receive a free production or training estimate.